PERLINDUNGAN HUKUM BAGI KONSUMEN DALAM JUAL BELI APLIKASI PRESET LIGHTROOM DI AKUN INSTAGRAM (STUDI KASUS PADA AKUN INSTAGRAM @PWSTORE1818)

Sari

Abstract: Legal Protection for Consumers in Buying and Selling Lightroom Preset Applications on the Instagram Account @pwstore 1818, which can be achieved in two ways, through litigation or through court and non-litigation (outside court). For consumer disputes that occur with the owner of the Instagram account, they are resolved non-litigation, namely there is a verbal agreement from both parties, where the owner of the Instagram account returns the money of consumers who have purchased problematic Lightroom presets, so that both parties reach a win-win solution. The obstacle faced by consumers in resolving disputes over the sale and purchase of Lightroom preset applications on the Instagram account @pwstore1818 is related to the case of goods not matching the picture experienced by consumers Jupiter and Vie Kesuma when purchasing Lightroom presets on the Instagram account @pw.store1818. Consumers have submitted complaints but the business actor has not responded. Then the consumer filed a complaint again, in which the complaint received a reply from the business actor who advised consumers to choose a good photo, but the consumer felt that the product they had purchased did not match their expectations. However, there are still some consumers who feel they have really been disadvantaged, so the business actors provide compensation in the form of refunds.

Keywords: Legal Protection, Consumers, Buying and Selling.

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