ANALISIS MEMORABLETOURISM EXPERIENCE PADA MASA COVID-19 DI OBJEK WISATA AIR DINGIN BATU GADANG PADANG

Raiyan Rasaki Syafrizal, Dwi Pratiwi Wulandari*

Sari


One of the purpouse of this research is to find out the analysis of the memorable tourism experience during the COVID-19 period in the tourism object of Air Dingin Batu Gadang  Padang. The type of research is quantitative descriptive using a survey method. There are 5,120 populations in this study and a sample of 100 respondents. The sampling technique applied in this study used non-probability sampling in the form of purposive sampling. The results of this research show an analysis of the memorable tourism experience during the Covid-19 period. The results of this study indicate that the Analysis of the Memorable tourism Experience During the Covid-19 Period at the tourism object of Air  Dingin Batu Gadang Padang overall is in the category of good enough, that is in 47%.

Keywords: Memorable, Tourism Experience, Covid

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Referensi


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DOI: https://doi.org/10.33559/eoj.v5i3.1609

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