PERANCANGAN PROGRAM KERJA POKDARWIS UNTUK MENJADI DESA WISATA MAJU DI KAMPUNG WISATA SARUGO (SARIBU GONJONG)
Sari
This study aims to design a structured and written work program for the Tourism Awareness Group (Pokdarwis) of Sarugo Tourism Village (Saribu Gonjong), Limapuluh Kota Regency, West Sumatra, as a foundation for advancing the village toward Advanced Tourism Village (Desa Wisata Maju) status. Sarugo Tourism Village holds considerable cultural and natural tourism potential, yet its management remains unstructured due to the absence of a standardized work program and limited managerial capacity among Pokdarwis members. A descriptive qualitative approach was applied, combining field observation, semi-structured interviews with five key informants (the village head, the Pokdarwis advisor, chairperson, secretary, and a homestay owner), and documentation review. Data were analyzed using the indicators of the Indonesian Tourism Village Award (Anugerah Desa Wisata Indonesia/ADWI) 2023, namely visitor attraction, homestay and toilet facilities, digital and creative promotion, souvenirs, and institutional management with CHSE (Cleanliness, Health, Safety, Environment) standards. The results show that Sarugo Tourism Village has not yet fully met the Advanced Tourism Village criteria across all five indicators, particularly in natural-attraction management, public toilet provision, consistent digital promotion, souvenir merchandising, and CHSE implementation. Based on these findings, a structured Pokdarwis work program was formulated, comprising concrete activities such as scheduled community clean-ups, signage installation, homestay improvement, proposals for public toilet construction, routine digital content creation, souvenir shop management, and CHSE training. The study recommends that Pokdarwis implement this work program consistently in collaboration with local government and the private sector to accelerate Sarugo's transformation into an Advanced Tourism Village within the next two to three years.
Keywords: Pokdarwis, work program design, advanced tourism village, Sarugo Tourism Village
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DOI: https://doi.org/10.33559/esr.v7i2.3099