PENGEMBANGAN PELAYANAN DIGITAL UNTUK MENINGKATKAN EFEKTIVITAS PELAYANAN DI PAYOBADA RESTAURANT
Sari
This study aims to examine the influence of digital service development on service effectiveness at Payobada Restaurant. The background is grounded in the importance of digitalization in improving service quality in the culinary sector. A quantitative experimental method with an explanatory approach was used, distributing questionnaires to 25 respondents selected through simple random sampling. Data were analyzed using validity tests, reliability tests, normality tests (Shapiro-Wilk), Spearman Rank correlation, and robust regression. The results show a positive and significant influence of digital services on service effectiveness, with a significance value of 0.040 (p less than 0.05), a correlation coefficient of 0.414, and a regression coefficient of 0.587. The study recommends that management continue to optimize digital systems as a strategy to improve customer satisfaction and operational efficiency.
Keywords: Digital Service, Service Effectiveness, Restaurant, Robust Regression, Spearman Correlation
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DOI: https://doi.org/10.33559/esr.v7i2.3173